مطالعات میان رشته ای
نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری جامعه شناسی سیاسی، گروه جامعه شناسی، دانشکده علوم اجتماعی، دانشگاه علامه طباطبایی(ره)، تهران، ایران
2 ارشد ارتباطات اجتماعی(روزنامه نگاری)، گروه ارتباطات اجتماعی، پیام نور اصفهان، ایران
3 عضو هیات علمی گروه فقه و مبانی حقوق اسلامی ،دانشگاه پیام نور، تهران ، ایران.
کلیدواژهها
عنوان مقاله English
نویسندگان English
In recent decades, Korean pop music (K-POP) has evolved not only into an entertainment industry but also into a tool of soft power and cultural diplomacy. BTS, as one of the most prominent groups in this genre, plays a key role in promoting the values, cultural identity, and ideology of the South Korean government. As one of the most famous music groups in the world, BTS is recognized not only for their music but also for their social and humanitarian messages. Their invitation to the United Nations and their speeches at the UN suggest that they pursue goals that go beyond mere cultural objectives, following certain ideologies. This study aims to analyze BTS's speeches at the United Nations in 2018 and 2021 using rhetorical criticism from an ideological perspective to uncover their hidden functions and ideologies. The findings of the analysis indicate that through cohesive teamwork and cultural activities, the group has expanded its global influence, while UN leaders leverage their cultural power to establish cultural hegemony, particularly targeting the youth of the global community.
کلیدواژهها English
